Apparently this is true and not some very clever PR stunt by Netflix to promote the second season of Unbreakable Kimmy Schmidt: Tituss Burgess is launching his own range of Pinot noir.

Undoubtedly the best episode of the first season featured his character, also known as Titus, filming a video in which he pays tribute to the wine (well, sort of).

Now Burgess has taken that one step further in real life and launched Pinot by Tituss which goes on sale on March 14.

Burgess made the announcement on his Instagram, proclaiming that his new wine is designed “to be enjoyed by all the fabulous Kings and Kweens” because “pinot makes things fun.”

You can find out more at the wine’s official website.