Peter Rabbit brought to life in augmented reality app

A new app that uses augmented reality to bring Beatrix Potter’s Peter Rabbit to life has launched.

The app has been created by AR firm Inception and is called Bookful.

It has launched with Beatrix Potter’s beloved books The Tale of Peter Rabbit, The Tale of Jemima Puddle-Duck, and The Tale of Benjamin Bunny.

Each of these titles feature both “read” and “play” modes, bringing illustrations to life using AR technology and allowing users to interact with the characters in the stories to augment their understanding and learning. “Read” features a digital version of the book with illustrations that come to life throughout the story. “Play” features activities in which children can interact with characters from each book.

“Bringing books to life through augmented reality provides opportunities to get all children excited about books, whether they enjoy reading or not,” said Benny Arbel, CEO, Inception. “We are looking to entertain, educate, and delight both children and parents alike, and reclaim some of the digital screen time for our favorite books and stories.”

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