Cursed Child launches new augmented reality experience

Harry Potter and the Cursed Child has partnered with Portal from Facebook on Harry Potter and the Cursed Child Curtain Call.

The experience allows users and up to three of their friends to transform into characters from the play using augmented reality technology.

Fans can place themselves in three iconic Wizarding World locations – Hogwarts Great Hall, the Ministry of Magic, and the Edge of the Forbidden Forest, all based on the award-winning sets created for the stage show.

After donning one of the 12-character costumes they can cast magical effects on one another and bring some the magic of Harry Potter and the Cursed Child to life on their screens.

Users familiar with the show will discover plenty of easter eggs and nods to elements of the story included throughout the experience.

In addition to Curtain Call, backgrounds of the three set locations can be used during video calls or videos can be shared using Portal’s Photo Booth app. Users who don’t have Portal can use Messenger, Instagram, and Facebook to interact with the same 12 character AR masks via each app’s camera and share video and photos via Stories.

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