Gary Barlow, Mark Owen and Howard Donald will be at the Cannes Film Festival this week as they promote the new film based on their music.

Greatest Day began filming last month and is based on the stage musical, The Band.

It follows a Take That-inspired 1990s boy band and the lives of five 16 year old girls who are obsessed with them. The women are reunited 25 years later, still hoping to fulfill a dream of meeting their pop star heroes.

According to Deadline, Barlow, Owen and Donald will hit the Croisette on Wednesday to promote the movie to prospective international buyers.

Update: And here’s some images of the trio during their photocall.